ETHIOPIA Guji Hambela - Fitsum Bekere

TECHNICAL SHEET

Farm: Sweet Plus Coffee

Cup Score: 88

Flavor Notes: Strawberry, cherry, tropical

Altitude: 1950 - 2200 m a.s.l.

Process: Natural/Sun Dried

Origin: Hambela Wamena District, Etiopia

Variety: Heirloom

Suggested for filter, espresso and moka pot

Coffee Story 

From the forests of southern Ethiopia emerges an extraordinary coffee, grown by over 150 smallholder farmers who cultivate the land with deep respect for nature and local traditions.

Each bean is the result of a sustainable agroforestry system that protects the soil, enhances biodiversity, and supports farming communities.

Sweet Plus Coffee is more than just coffee, it represents a transparent, ethical, and high-quality supply chain.

The cherries are handpicked, carefully processed in local washing stations, and transformed into traceable lots with a unique and complex flavor profile.

Leading this initiative is Fitsum Bekere, a seasoned coffee expert and industry innovator with over 12 years of experience.

Through his work, Sweet Plus Coffee blends innovation, training, and natural farming practices to deliver coffee that respects the land and empowers its growers.

Fitsum Bekere
A Legacy in Coffee Excellence

Fitsum Bekere is a coffee expert, entrepreneur, and industry innovator with over 12 years of experience. Holding a Master’s degree in Coffee Economics and Science and an MBA, he is dedicated to building a more sustainable, inclusive, and high-quality Ethiopian coffee sector.

Sweet Plus Coffee
Innovation, Quality & Sustainability

As the founder of Sweet Plus Coffee, Fitsum leads a vertically integrated company that works closely with smallholder farmers to export Ethiopia’s finest coffees. The company operates at high altitude, producing premium coffee and overseeing every step to ensure high international standards.

A Pioneer in Fine Coffee Production

Fitsum adopts a sustainable terroir-driven approach, combining natural farming, innovative methods, and soil regeneration. He avoids chemical fertilizers to promote responsible farming, improving both yield and coffee quality.

Sustainable Coffee Production in an Agroforestry System

Coffee cultivation takes place within an agroforestry system that integrates shade trees and companion crops to enhance soil health, biodiversity, and environmental resilience, supporting coffee quality and long-term sustainability.

Empowering Farmers & Elevating Ethiopian Coffee

Fitsum is also committed to empowering smallholder farmers through training and partnerships, aiming to elevate Ethiopian coffee by preserving its heritage and ensuring global competitiveness. His dedication makes him a leader in Ethiopia’s specialty coffee sector.

Botanical Variety

The Heirloom botanical variety represents a mix of traditional and indigenous Ethiopian coffee varieties. These coffees originate from an extraordinary genetic diversity that has evolved naturally in Ethiopia’s forests, the birthplace of the coffee plant. Heirloom stands out for its complex and unique aromatic profile, with floral, fruity, and spicy notes often considered among the finest in the world. Grown in small plots by local farmers, this variety reflects the terroir, agricultural traditions, and biodiversity of its region.